Connected devices are transforming shopper’s homes into active business zones, according to a recent research.
New-age ecommerce and daily processes are more connected than ever. And the use of voice is today’s game-changer in the world of online business.
Visa recently collaborated with PYMTS on a research to analyze how buyers use integrated devices to search for and buy products.
The nationwide research titled “How We Will Pay in 2019” scrutinized 5K United States customers who recorded their product search and purchase experience throughout a one-week period.
The July study noted that shoppers are buying more items online while carrying on with their daily activities than they did in 2018.
The count of customers buying items online while viewing TV has gone up 20% and the number of shoppers doing the same while taking dinner has gone up 5 percent from last year’s results.
Other findings were as follows;
- 76% of shoppers said they buy items online while proceeding with their day to day activities.
- 20 % of customers admitted to shop online while travelling to work or when at their workplace.
- 59% of customers said they buy items from a physical store.
- 35% of buyers said they use computer devices.
- 27% of consumers said they use mobile apps
- 9 % percent admitted using voice-enabled gadgets.
Voice-enabled devices are Changing The Ecommerce Experience
The Visa-PYMNTS study also noted a 15% rise in the number of shoppers using voice-enabled gadgets between 2017 and 2019. And more reports say 30% of voice-enabled gadget owners have made purchases with their devices.
The number of buyers with personal connected devices has grown twofold from 2017 and shoppers are now more likely to use these gadgets.
Nearly one in every ten buyers uses their voice-activated hardware and software to search and buy items over the web.
The report itself describes the voice devices as a significant milestone in ecommerce tech that has great potential to change the way customers buy items online.
Indeed, technology is turning the customer’s house into a connected business center by bringing all products and services to the consumer.
All eyes are now on voice technology as the ecommerce industry hopes adoption rates will increase and retailers will record more sales through this new avenue.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated high risk merchant accounts processor in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.